Do Purpose: Why Brands with a Purpose Do Better and Matter More by David Hieatt
My rating: 5 of 5 stars
This is a very simple visual book (would go well in the loo, for those who have those sort of things), that’s full of useful insights. I always say I don’t want to teach people to sell more shoes, but this guy sells jeans, and has brought 400 jobs back to a jobless part of Britain in doing so … products with values, that’s what I want to see!!
