With my book officially released today, I wrote a piece for The Conversation (‘Academic rigour, journalistic flair’). The piece starts:

The slogan Keep Calm and Carry On has been ubiquitous within newspaper headlines in 2017 as the UK careered from one crisis to another. It seems to sum up a very British character – yet it is used the world over to represent the fight against adversity. Some people may be getting sick of it but it is now firmly stamped in the national consciousness and is here to stay.

Having tracked use of the slogan since 2009 on Google Alerts, there has been a noticeable rise in its use in 2017, from a couple each day, to over fifteen for a few days after each crisis. This follows attacks at Westminster Bridge, Manchester Arena, Parsons Green and after the Grenfell Tower disaster. Headlines included: Keep Calm and Carry OnWhy shaken Manchester will keep calm and carry on after the terror attack; Day After London Attack, Britons Keep Calm and Carry on Drinking; and Grenfell, Brexit, EU: Keep Calm and Carry On?.

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