I’ve been playing around on Tik-Tok a bit this week, been thinking about this for months… As an academic, we’re encouraged to prepare, and think, and prepare some more, before committing to speaking/writing. Even my media work, which can be relatively ‘off the hoof’, I’ve got a good idea of the story, and have done some prep and reading. I’ve barely used Tik-Tok, so thought it would be a good space to experiment … although it then offers the option to share to Instagram, which I have set up to share to Facebook and Twitter, so that’s brought in some interesting stats.
For these videos, Tik-Tok has a limit of 60 seconds, so have to get whatever my thoughts are out within that time frame. I have a couple of ring-lights – this one is set on my desk and happens to be the right height, though I need to play around with how to set it up properly because only seem to get phone in one place. I have a second bendy ring light that can be shoved in a bag (for all those times we’re allowed out and about at the moment, ha ha ha).
Anyway, for these, at present, I know I have the minute (can see the timer counting down on my phone), I’ve generally thought a bit about what I might want to have an opinion on (I’m a trained historian, as my friend Justine said, we’re very well trained at sitting on the fence with authority (based upon evidence)), then doing just one take – which means I might not have time to say all I want … feels like a ‘fun’ experiment at the moment – we’ll see how long it remains fun/interesting, and has had a surprising amount of engagement – including reposts, responses with people saying that I have captured what they think, or encouraged them to think differently – already! I mean, I guess these topics are already near the top of my head so have been ‘rehearsed’ in other settings maybe.
So, here are the first 3 that I’ve done – next step is working out what app let’s me give written captions for the content – ‘Mix Captions’ did a half decent job when I tried with the third one – it’s one coin per second, with £4.99 buying you 60 minutes – but it did miss some bits out and I had to edit quite a bit. And I need to get better at tagging within the limitation of Tik-Tok captions!
Views: Tik-Tok: 282; Instagram: 403; Facebook: 622; Twitter: 511
@drbexlToday’s ##OpinionMinute on ##FamilyChristmas – thinking about ##cancer and ##covid? original sound – Bex Lewis
Views: Tik-Tok: 286; Instagram: 318; Facebook: 941; Twitter: 515
Views: Tik-Tok: 117; Instagram: 313; Facebook: 495; Twitter: 782
Dr Bex Lewis is passionate about helping people engage with the digital world in a positive way, where she has more than 20 years’ experience. She is Senior Lecturer in Digital Marketing at Manchester Metropolitan University and Visiting Research Fellow at St John’s College, Durham University, with a particular interest in digital culture, persuasion and attitudinal change, especially how this affects the third sector, including faith organisations, and, after her breast cancer diagnosis in 2017, has started to research social media and cancer. Trained as a mass communications historian, she has written the original history of the poster Keep Calm and Carry On: The Truth Behind the Poster (Imperial War Museum, 2017), drawing upon her PhD research. She is Director of social media consultancy Digital Fingerprint, and author of Raising Children in a Digital Age: Enjoying the Best, Avoiding the Worst (Lion Hudson, 2014; second edition in process) as well as a number of book chapters, and regularly judges digital awards. She has a strong media presence, with her expertise featured in a wide range of publications and programmes, including national, international and specialist TV, radio and press, and can be found all over social media, typically as @drbexl.