I have just finished a webinar session within Premier Digital’s webinar series
and I love to share slides, so that people can listen and not scribble (if they wish):
See more from the original event advert.
Tag: Authenticity
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Anonymity Online with @vickybeeching
Authenticity, ‘being real’, being passionate as an overflow of who you are – all things I am passionate about talking about so really interested to catch this piece by @vickybeeching (about four hours late, shocking!), which unsurprisingly gets good discussion going on her Twitter – thanks for more triggers Vicky:
It’s not all bad of course. I’m a massive fan of social media and degrees of anonymity can be used really well within it. ‘Pseudonymity’ is an example; the user takes a false name but keeps it consistent, building a basis of trust and community using that persona. It can enable people to say things that would not otherwise be possible; for example those in politically dangerous situations. Wael Ghonim is an example of this. Using a psuedonym, his Facebook page became a catalyst in rallying a huge uprising in Egypt in 2011; something he could never have achieved if he had used his real name.
Read full article in The Independent, where I was looking for a mention of ‘disinhibition‘, but was pleased to see on Twitter some of a debate about what ‘being real’ means – does it require filters, and I also think … can people “market themselves” too much … when I talk about ‘brand you’, I’m asking people to truly be a part of themselves… hence the idea of a ‘digital fingerprint’ – putting part of your identity online, rather than digital footprint, which feels more like stomping all over the net! http://en.wikipedia.org/wiki/Disinhibition
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The Story of Santiago Swallow
Really interesting story about Santiago Swallow:
He has more than 85,000 followers on Twitter. Or rather, he did have until Twitter suspended his account this week. But why would Twitter close the account of one of the most brilliant social media minds in the world?
The fact that Santiago Swallow doesn’t exist probably had something to do with it.
In the world of social media, the truth can be a sketchy business. Twitter is coming down with media gurus who claim to have tens of thousands of followers. Many of them do. Some of them, however, are twisting the system, buying up followers in a bid to boost their reach and influence.
Santiago Swallow was created to prove how easy it is to hoodwink users of social media and those who identify its key influencers.
Read full story.
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Branding and Perception in #highered
I’m interested in branding, but truly believe that a brand has to represent authentically what something is about… can consultants who are not at the centre of a brand really help… Times Higher Education has an article which indicates… not:
Paul Temple, reader in higher education management at the Institution of Education, has argued that although branding consultants have said they can change a university’s reputation, it can be built up only by years of academic excellence.
The attack comes as many universities are spending heavily on branding consultants to gear up for the new marketised sector.
Writing in Perspectives: Policy and Practice in Higher Education, the journal of the Association of University Administrators, Dr Temple argues that “people are not, mostly, idiots: they will see what is branding candyfloss and what is the reality, created over time by good management and a well-nurtured academic culture. Branding work…can have no significant impact on these matters.”
Even the most “credulous” university managers would not be persuaded that branding consultants could find short cuts to improve an institution’s reputation, he adds.
“If there were, we can be sure that someone would have found them by now,” he writes.
Read full story, and see also how the Australians are improving their chances with a different attitude.,