[LIFE] The @CR_UK “Obesity” Campaign

Once again, Cancer Research UK is plastering the nation with billboards encouraging people to “know” that obesity causes cancer. A lot of the time I think I should be grateful to CRUK, as I’m sure they’ve been behind a whole lot of my treatment, but even before I got ill, there were a couple of […]

COI: Communications and behaviour change

Introduction Human behaviour is a very complex area. This document draws on key sources from the disciplines of social psychology, economics and behavioural economics (where the first two disciplines overlap). We have sought to distil this information into some key factors that are important to consider for anyone developing communications that seek to influence behaviour, […]