[MEDIA] Competitive Christianity? Why a summer festival’s marketing is raising eyebrows @ChristianToday

Digital Fingerprint
1347
I'm quoted in a recent Christian Today article, looking at the marketing tactics of a Christian festival: The AdWords technique was used by UKIP during the last general election to divert searches for the Conservative Party to its own website. However, Bex Lewis, a lecturer in digital marketing at Manchester Metropolitan University, told Christian Today there were questions around the extent to which it was ethical. 'Within the marketing world, it is seen as a…
Continue Reading

[PRESS] Seeing Threats? Seeing Opportunities? Social Media, Mobile Technology And The Church @ChristianToday

Digital Fingerprint
1157
Have you noticed a drop-off in some of your conversations this week? Yes, Lent started this week, and according to OpenBible, social networking is the number one thing that people tweeted that they were giving up for Lent! This reflects the negative perception of social media that persists amongst many: that it causes us to disconnect from those around us, and that we have become 'slaves to machines', but in 2013 Caroline Criado-Perez said "If…
Continue Reading