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Media & Press Media - Text

[MEDIA] Competitive Christianity? Why a summer festival’s marketing is raising eyebrows @ChristianToday

I’m quoted in a recent Christian Today article, looking at the marketing tactics of a Christian festival:

The AdWords technique was used by UKIP during the last general election to divert searches for the Conservative Party to its own website. However, Bex Lewis, a lecturer in digital marketing at Manchester Metropolitan University, told Christian Today there were questions around the extent to which it was ethical.

‘Within the marketing world, it is seen as a legitimate practice to piggy-back on the brand equity of competitors,’ she said.

‘In many ways, as a new festival, it makes sense to target those who are likely to be in the right market, but as some big brands have sued those who have done something similar, there is a question as to whether this capitalises upon the brand of others without returning anything – and whether as Christians we should be held to a higher standard.’

Read full article.

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Media & Press Media - Text

[PRESS] Seeing Threats? Seeing Opportunities? Social Media, Mobile Technology And The Church @ChristianToday

Have you noticed a drop-off in some of your conversations this week? Yes, Lent started this week, and according to OpenBible, social networking is the number one thing that people tweeted that they were giving up for Lent! This reflects the negative perception of social media that persists amongst many: that it causes us to disconnect from those around us, and that we have become ‘slaves to machines’, but in 2013 Caroline Criado-Perez said

“If we don’t like what social media is presenting us [with], we should look at society instead, not just the tool they communicate with.”

Within the world, and even more strongly in churches, face-to-face is held up as the gold standard against which every other form of communication should be measured, rather than taken on its own terms. For many, however, being able to connect with known friends and family, typically via mobile devices, can be more important than engaging with strangers who happen to be in their geographical vicinity. The most recent Ofcom report indicated that 45 per cent of UK communication (excepting face-to-face) is now undertaken on mobile phones. There’s a certain nostalgia for a time when we all ‘chatted to each other’, but in the past, we buried ourselves in newspapers and books, and now phones.

Read the full article, which was commissioned.

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Digital Media & Press Media - Text

[MEDIA] 'Staying Safe Online' with @ChristianToday #SID2015

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I had a chat with Mark Woods last week, after he’s just come off the phone to Breck’s mother, as we sought to seek the positive on the internet.

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Digital Media & Press Media - Text

"Raising Children in a Digital Age" in @ChristianToday #DigitalParenting

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It was great to have Claire Musters at the book launch last night, and an encouraging review!