The other week, I had a very enjoyable chat with Jacopo Prisco from CNN Style, and yesterday, the story posted:
It’s a pretty good representation of the conversation, although “the “Keep Calm” version never left the warehouses.”, as it was distributed around the country, just never officially sanctioned for release on the billboards. Also clarify that A.P. Waterfield definitely provided the text for ‘Your Courage’ poster, but it’s not clear who wrote the words for this particular poster. The Ministry of Information ‘design rules’ were for the series of posters, not just ‘Keep Calm’.