Should Universities be learning from Supermarkets?
Universities are encouraged to learn from Supermarket consumer-led strategies: He recommended that institutions should embrace social media as a feedback tool and to enable "two-way communication" with students because traditional methods of complaining were out of date. "If I am unhappy about something, I don't write a nice letter and wait for a reply. I start broadcasting to my 8,500 followers. Everyone is their own broadcaster, with their own listeners," he said. Meanwhile, Peter Slee,…