Should Universities be learning from Supermarkets?
Universities are encouraged to learn from Supermarket consumer-led strategies: He recommended that institutions should embrace social media as a feedback tool and to enable “two-way communication” with students because traditional methods of complaining were out of date. “If I am unhappy about something, I don’t write a nice letter and wait for a reply. I […]
‘Customer’ isn’t always right: market model could lead to disaster
Prevailing dogma could ruin the academy and produce a generation of dependent, unmotivated, risk-averse students, argues Neal Curtis Current dogma states that all aspects of society should be subject to the principles and logic of marketisation, and part of this dogma – which is gaining wider currency within higher education – is the belief that […]
