Digital Event

@marketingwizdom #likeminds

Robert Clay achieving market leadership with Creativity & Curation
  • Invented anti-corrosion for cars
  • Building up expertise over past experience.
  • Develops into huge marketing collection books audio rss twitter facebook linked in paperli information organised into a knowledge base (auto sorted)

People suffering from information overload – no normal people can cope with this.

  • Distil information into a usable form for others to solve real business issues.
  • Charge for the curation of information as a service to others.

Evernote. Capture content in one place and use elsewhere.

I have to say I got a bit of information overload from this session. This man speaks FAST and wasn’t quite sure what message we were supposed to get from it. As a historian I appreciate the ‘curation of knowledge’, uses one of the key skills we learn in history!