#EmptyShelf 2016 #16: Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers, and ignite your business. (Wiley, 2012)

Ann Handley & C.C.Chapman, Wiley, 2012 Foreword The foreword is written by David Meerman Scott, author of The New Rules of Marketing & PR, who highlights that ‘marketing is about publishing great content’, but so often the focus is on the design, and the content is an afterthought. This book is designed to help organisations […]

#EmptyShelf 2016 #14: Content Strategy for the Web (New Riders, 2012)

Kristina Halvorson, Melissa Rach. New Riders, 2012 (2nd Edn) Foreword There’s a foreword to this book by Sarah Cancilla, Content Strategist, Facebook. Back in 2009, Facebook was growing, but far from perfect – huge amounts of content meant confused and frustrated users – who were then walking away from the brand. Cancilla, on going for […]