#EmptyShelf 2016 #17: Inbound Marketing: Get Found Using Google, Social Media and Blogs (Wiley, 2010)

Brian Halligan, Dharmesh Shah (Wiley, 2010 – with a newer version from 2014), cofounders of Hubspot. Foreword The foreword is (again) written by David Meerman Scott, author of The New Rules of Marketing & PR, in which he describe us a ‘living in a revolution in the way people communicate’ (something that anyone who’s been on Medialit with me will know I would put a question mark after revolution!) We start at Google or another…

#EmptyShelf 2016 #16: Content Rules: How to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers, and ignite your business. (Wiley, 2012)

Ann Handley & C.C.Chapman, Wiley, 2012 Foreword The foreword is written by David Meerman Scott, author of The New Rules of Marketing & PR, who highlights that ‘marketing is about publishing great content’, but so often the focus is on the design, and the content is an afterthought. This book is designed to help organisations ‘tell great stories’ to engage their customers – past, present and future. Sadly, he feels, most marketing produced these days…

#EmptyShelf 2016 #15: The Content Strategy Toolkit: Methods, Guidelines and Templates for Getting Content Right (New Riders, 2015)

Meghan Casey, New Riders, 2015 The foreword for this book is written by Kristina Halvorson, author of Content Strategy for the Web, and the two books work well together. In her introduction Casey gives a useful working definition: Content strategy helps organisations provide the right content, to the right people, at the right times, for the right reasons. This is a much more tool-focused book than the other book, with many tables, and strategies to…

#EmptyShelf 2016 #14: Content Strategy for the Web (New Riders, 2012)

Kristina Halvorson, Melissa Rach. New Riders, 2012 (2nd Edn) Foreword There’s a foreword to this book by Sarah Cancilla, Content Strategist, Facebook. Back in 2009, Facebook was growing, but far from perfect – huge amounts of content meant confused and frustrated users – who were then walking away from the brand. Cancilla, on going for the interview, read the first edition of this book, and was hired on the strength of it. Many saw ‘content…

#EmptyShelf 2016 #12: Valuable Content Marketing: How to Make Quality Content Your Key to Success Sonja Jefferson, Sharon Tanton (Kogan Page, 2013)

This book has not said anything that I’ve found particularly new, but says it all very well. I nodded a lot at the practical guidelines given, which both encourages and challenges readers to think about what they should be doing with regards to content marketing. Don’t every try and sell me on anything. Give me ALL the information and I’ll make my own decision. Kanye West (Tweet) The authors seek to challenge what Doug Kessler…