Non-Coporate Mavericks on Branding?

Ha, seen this in action: Branding conference delegates warned of dangers of breakaway groups. David Matthews reports Universities must rein in departments or schools that create different "sub-brands" for themselves or they risk diluting their overall identity, a senior lecturer in marketing has warned. Chris Chapleo, of Bournemouth University, told a conference on university branding in London on 31 October that a "difficult communications challenge" could be created if "maverick and free-thinking" academics were to…