OPPORTUNITY: For agencies/employers/charities #marketing #pr #branding #advertising #digital

2016-07-28 13.17.04Yesterday, I spent most of the day putting together paperwork, and a digital presence for #BigAg16, a second year unit that I am redeveloping ready for September @MMUBS, and I’m looking for input from you guys out there…

The material for agencies, employers, and charities starts:

  • Want to help find future talent within the fields of marketing, PR, digital, or advertising and branding?
  • Want to inspire that talent with some real world projects to get their teeth into?
  • Want some creative input into some of your thinking from young people who don’t have any baggage?

This September around 200 undergraduates will start their second year at MMU. Around 60 of them are fortunate enough to undertake a one-day-a-week internship with agencies. For everyone else, we want to recreate some of that experience in the classroom, drawing upon real-world projects/briefs, with teaching staff acting as creative directors. Students will work in groups around their specialist areas: Integrated Comms/General Marketing, PR & Comms, Digital Marketing and Advertising and Branding.

Our first project (from @beyondchoc) was signed off this morning, which I hope works as an inspirational example to others, so that students can achieve their learning objectives, and develop their employability skills.

I’m also hoping to get some vox-pop videos from people in the industry, to inspire and educate students with regards to their future opportunities.

Due to the circles that I particularly work in, I need to note that ethics policies would mean that students cannot be required to be of/promote a certain faith perspective, etc. although that doesn’t necessarily preclude faith-based charities if the project has e.g. a social justice outcome. If that wording make sense?!

Read more on the blog, or follow on Twitter, or contact me via my work account.


Crowdfund your own job?

20-pounds-1128097-mWell, this is a fascinating idea:

In what is thought to be a first for a UK university, Portsmouth will hire a scholar to research crowdfunding, the process of securing investment by appealing to the public for donations. But an initial two-year contract will be extended only if the fellow can personally raise cash towards the post’s salary costs.

“Because of the nature of the successful applicant’s research, we’re hoping they can practise what they preach and secure some funding to continue their work,” said Joe Cox, an economist who leads a team that has won a £750,000 grant from the Engineering and Physical Sciences Research Council to research the intricacies of crowdfunding.

Read full story.


BOOK REVIEW: Crowdsourcing

9780262518475This looks like it could be interesting:

The concept of crowdsourcing is something that has largely evolved during the past decade, and it is a term that tends to be widely used without any of us necessarily thinking too hard about what exactly we mean by it. This compact volume by Daren Brabham – part of MIT Press’ series Essential Knowledge – seeks to clarify what crowdsourcing is and, equally importantly, what it isn’t, before going on to analyse the past, present and potential futures of the arena.

Solidifying out of the emergence of a more generally interactive internet in the early 2000s, crowdsourcing has certainly had its fair share of definitions. Brabham takes a stand early in the text by producing a composite description based on published work over the past five years or so. His short-form definition, which is expanded on later, is that crowdsourcing is a “deliberate blend of bottom-up, open, creative process with top-down organizational goals”. This is a rather narrower definition than the one I had been intuitively expecting, and it does lead to some interesting – and perhaps surprising – exclusions.

Read full review in Times Higher Education.