'Paint the dream' in Chinese characters @timeshighered

Reach would-be students via made-in-China sites, UK institutions are advised. Sarah Cunnane writes Social media are still relatively new concepts to most universities, although increasing numbers are using sites such as Facebook to market themselves to prospective students. However, if institutions in the UK want to make the most of such tools to lure fee-paying students from China, they will have to become more sophisticated in their approach. That was the message at a conference…