Dave Merwin #dmingml @davemerwin

The below is largely quick-notes taken on "my" iPad (it belongs to work, I have a bit of time to test it), so make of it what you will - I should just have live posted! Social Media Bootcamp View more presentations from davemerwin. Dave started with: Acts 1:23-26 - we use the tools we have! With social media and personal branding, it's all about how you use the tool. Dave quoted David Winer -…

"Do you read a book a week?"

"If I spend more than an hour surfing on the internet, I find my thinking has changed, and with it, my concentration," says Nicholas Carr in The Shallows: What the Internet is Doing to Our Brains (2010). "The deep reading that used to come naturally has become a struggle." In July, Amazon announced that, for the first time, the sale of digital editions of books had overtaken the sale of hardbacks. But, Carr says, the…

There's no such thing as "cruise control" with social media

"Social media is a lot like a car: it's easy to buy, but harder to maintain. Just as many of us buy a new a car, only to neglect the day-to-day maintenance that will keep it running smoothly for years to come, many individuals and businesses buy into social media but fail to do what's necessary to make the most of the investment." "As Wired notes, the "regularly-updated, Britney Spears-controlled official Facebook page, which presumably…
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