#EmptyShelf17 #5: Contagious: How to Build Word of Mouth in the Digital Age by @j1berger

Another book that I've managed to buy twice, and finally read once! I love this description of marketing (often a dirty word - especially in church circles where I'm trying to persuade people to make the best use of communication skills) on p.62: To Dave, marketing isn't about trying to convince people to purchase things they don't want or need. Marketing is about tapping into their genuine enthusiasm for products and services that they find…

#SID2016: 11 Tips for Limiting Cloned Social Media Accounts (@BBCNewcastle)

This morning, it's Safer Internet Day (see #SID2015), and I arranged to chat to BBC Radio Newcastle about a story they are featuring, involving a Newcastle woman whose Instagram account was cloned by a 15-year-old girl from down south, and then used to build fake accounts, including Facebook, Twitter and a dating profile. The 15-year-old seemed to be enjoying the attention she was gaining as an attractive older woman, whilst the woman herself was concerned at…

Tomorrow is Safer Internet Day: Play your part for a better internet! #SID2016

Tuesday 9th February 2016 is Safer Internet Day, a global event first held in 2004, seeking to promote the safe, responsible and positive use of digital technology for children and young people, with a theme this year of ‘Play your part for a better internet!’ I wrote Raising Children in a Digital Age in 2014 to encourage people to look beyond the many negative representations of young people and social media, and consider the opportunities…

Talking Digital Engagement and #PremDac15 with @PremierRadio

This morning, around 750am, I was on Premier Radio, discussing the forthcoming Premier Digital Conference (an excellent event, only £39, London), and some of the ideas related to the digital and digital engagement. You can listen again via Premier Player. You can see my preparation notes on Instagram: How one prepped for @premierradio this morning ... #premdac15 A photo posted by Bex Lewis (@drbexl) on Oct 28, 2015 at 1:21am PDT