Case Study: The Direct Appeal

M-O claimed that we can divide official propaganda into two main types, the first of which involved appeals for direct action, dealing with practicalities, which would have an immediate effect, such as giving up a saucepan for salvage. The second type was more hypothetical, such as gas mask campaigns, where it would not make any immediate difference to the citizen whether he/she carried his/her gas mask, but would simply be preparing him/her for the coming…