Really interesting article in i paper tonight, from Richard Curtis, talking about some of the things he’s tried for Comic/Sport Relief, which haven’t necessarily worked, but the value in trying:
Fundraising in schools has always been absolutely key to our success – and, one year, we came up with the cracking idea of writing a little play that every school in the country could perform on Red Nose Day. Fresh off the back of writing Four Weddings and a Funeral, I was pretty sure I was the man for the job.
I wrote a 15-minute epic, in which children had to dress as various vegetables – and there was a very good moral at the end about social justice and parsnips or something. Throbbing with expectation and the excitement of creating a dramatic phenomenon, we sent out 22,000 copies of the play to the UK’s schools.
Final research revealed that, in the end, eight schools performed it. We never found out the total money raised. But it wasn’t a lot. Something in the region of £50. Or a bit less.
Read full story.