The Story of Santiago Swallow


Really interesting story about Santiago Swallow:

He has more than 85,000 followers on Twitter. Or rather, he did have until Twitter suspended his account this week. But why would Twitter close the account of one of the most brilliant social media minds in the world?

The fact that Santiago Swallow doesn’t exist probably had something to do with it.

In the world of social media, the truth can be a sketchy business. Twitter is coming down with media gurus who claim to have tens of thousands of followers. Many of them do. Some of them, however, are twisting the system, buying up followers in a bid to boost their reach and influence.

Santiago Swallow was created to prove how easy it is to hoodwink users of social media and those who identify its key influencers.

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