[MEDIA] Competitive Christianity? Why a summer festival’s marketing is raising eyebrows @ChristianToday

I'm quoted in a recent Christian Today article, looking at the marketing tactics of a Christian festival: The AdWords technique was used by UKIP during the last general election to divert searches for the Conservative Party to its own website. However, Bex Lewis, a lecturer in digital marketing at Manchester Metropolitan University, told Christian Today there were questions around the extent to which it was ethical. 'Within the marketing world, it is seen as a…