[PROJECT] Working with Manchester City Football Club to understand ‘Chinese Audiences’

There has recently been a piece in The Conversation looking at the place of Chinese Football Clubs:  Four years ago, President Xi Jinping had just proclaimed his desire for China to become one of the world’s leading football nations. This sparked a transfer frenzy among Chinese Super League clubs, resulting in players from Europe and South America moving there for big transfer fees and large wage packets. But the greed of overseas players allied to the ill-judged…