An interesting view from someone “on the inside”, with that Psychological perspective – familiar from teaching Advertising!
Key tricks: Reciprocity, Scarcity, Authority, Commitment, Liking and Consensus.
Thanks to @ChairmanCorti to drawing my attention to this video: “Make up artist for food”, specifically burgers in this case!
And then I found this one, the advertised image, and the reality… looks a bit like a tableful of food from one of Dr Gillian McKeith’s prorgrammes!