Selling a Healthy War

Abstract: The wartime poster “Keep Calm and Carry On” was one of three produced by the Ministry of Information (MOI) in 1939, kept in reserve in case of necessity. The MOI, officially formed at the outbreak of the Second World War, was the central governmental publicity machine. Its role was to tell the citizen ‘clearly and swiftly what he is to do, where he is to do it, how he is to do it and…