"Virtual" Recruitment Fair


Well, this is an interesting development – international recruitment online (is this truly virtual, still having issues with that word):

Leonardo lives in Brazil and wants to come to the UK to study for a master’s in literature. He attends a recruitment fair where he can speak to university representatives, pick up prospectuses, chat with current students and watch a presentation by the vice-chancellor.

But this is not a traditional recruitment fair – it is all taking place online. After browsing the various virtual booths and information stands, all it takes is a click on Leonardo’s mouse and he is able to talk to the very lecturer who would teach him if he opts to sign up for a course that has caught his eye. He is impressed, and six months later he is on a plane to Heathrow, about to start his master’s – having yet to meet anyone at his university of choice in person.

Read full article, and note:

Everest agrees. “On their own, online open days are not the answer. But as a part of our marketing activity, they are going to have an important role.”