Davies, J. The Book of Guinness Advertising, 1998

When I bought this book, it was the cover which caught my eye! A multiplicity of colourful Guinness advertising (particularly posters) was tiled across the front. However, the new cover is also instantly recognisable as Guinness advertising - reminiscent of the 'black and white' campaign which has again been replaced! One cannot stand still in the world of advertising as interest in the product needs to be maintained! Guinness advertisements have been running since 1929,…