[BOOK REVIEW] Graham Cheeseman, Hyperchoice: Living in an Age of Diversity (1997)

There was an article in a newspaper supplement in 2007 indicating that many of us find it hard to make a choice because we have too many options. At that time, in a visit to the supermarket, the writer counted 127 varieties of jam, 28 choices of milk and the list went on. The article went on to stress that we need to reduce the burdens on ourselves over some choices. We need to stop…