Quoted in the Independent

Extract from John Rentoul Blog: According to a remarkable PhD thesis by Rebecca Lewis: ‘Keep Calm and Carry On’ was printed and held in reserve for when the necessity arose, for example, a severe air-raid, although it was never actually displayed. Lewis does not say why it was held back. It may be that the tone seemed right before the German tanks rolled into Poland, but that, once the war had actually begun, it lacked…