#EmptyShelf17 #14 ‘Invisible Influence by @j1berger ?

Invisible Influence: The Hidden Forces That Shape Behaviour by Jonah Berger My rating: 4 of 5 stars Another clear read, drawing on a range of academic research, into human behaviour, and the social forces that shape it ... all those times that we think we're independent, but - nope!! "Social influence has a huge impact on behaviour. But by understanding how it works, we can harness its power..." View all my reviews