#EmptyShelf17 #14 ‘Invisible Influence by @j1berger ?
Invisible Influence: The Hidden Forces That Shape Behaviour by Jonah Berger My rating: 4 of 5 stars Another clear read, drawing on a range of academic research, into human behaviour, and the social forces that shape it … all those times that we think we’re independent, but – nope!! “Social influence has a huge impact […]
#EmptyShelf17 #5: Contagious: How to Build Word of Mouth in the Digital Age by @j1berger
Another book that I’ve managed to buy twice, and finally read once! I love this description of marketing (often a dirty word – especially in church circles where I’m trying to persuade people to make the best use of communication skills) on p.62: To Dave, marketing isn’t about trying to convince people to purchase things […]
