Keep Calm and Carry On: Sainsbury’s

"Nectar, the loyalty card scheme backed by brands including Sainsbury's and BP, is to launch an ad campaign timed to coincide with George Osborne's cut-laden emergency budget today playing on the famous "Keep calm and carry on" wartime poster calling for British resolve. The print campaign, which will run in nine press titles including the Sun, the Daily Mirror, Metro, the Times and the Telegraph features the strapline "Keep calm and carry one" against a…