Campaign: The 100 best posters of the century, 1999

A really fascinating book which considers, as the title says, the 100 best posters of the twentieth century. BUT, who decides what can be considered the 'best'. The decisions were made by a wide range of people working for some of the most prolific current British advertising agencies. Apparently a lot of time was required to produce a list of the '100 best', but of particular interest to me, studying for a PhD in British…

Kitchener: Your Country Needs You

Before 'Keep Calm and Carry On' became famous, whenever I mentioned to people that I was studying World War Two posters for my PhD, the most frequent responses was "ah-ha, your country needs you!", to which I would reply, well, yes, "right idea, wrong war"! The image, however, IS iconic, mentioned as Number 1 of the '100 Best Posters of the Century" in the 1990s, and did influence a number of Second World War campaigns,…