Digital Event

"Social Effects of Technology" @tiffanystjames #likeminds

I ended up tweeting thoughts rather than live-blogging this final session (we were slightly distracted by the wonderful shoes!)

Digital Event

@benjaminellis #likeminds

Benjamin Ellis: Why the ‘we’ generation ‘knows’ different.
  • Not what we think, not what you think, what we think they think.
  • Marketing to averages is pointless so if we call it a generation of ‘digital natives’ (term doesn’t like) – if lump together – lose uniqueness.

In many ways we’re more privatised whilst also more public….

Things get faster and faster, with each technology things increase (exponentially?!)

A fish will be the last to discover water. We don’t notice air until it’s gone.

  • How would you survive without?
  • We don’t notice things that we use so much – we think we do but don’t really.
  • Try a week without technology and see what we really notice we don’t miss… (see my ‘retreat from the digital life‘)

Everything is now micro decision which is part of a bigger decision.

Changing Behaviours

Can drive and change behaviour – e.g. Foursquare – can choose to go to where “your” people are.

Lots of small decisions affected by each email etc – invisibly consensus based. Difficult to know who know who made the decisions.

Barely planned behaviour has become the way of doing things.

Curating Knowledge

There are 2 types of knowledge – the subject or where to find it.

Google not a search engine but an index – like searching the back of library books. Amount of knowledge in the world has exploded. Grows faster than we can read it.

Businesses want tacit knowledge. Quantifiable. Our perception is that everything is knowable and that we do know most of it. Many think that Google’s first answer ‘is the right one’ (whether consciously or not).

Context Is King, what are the links between: data information knowledge wisdom.

Need for knowledge workers.

Knowledge is knowing that drop MacBook from 3m will break. We’re obsessed with situational knowledge because we can process it.

Wisdom is being able to apply knowledge in unknown situations e.g. knowing that leaving bag open on tube with MacBook in it…

Digital Event

@marketingwizdom #likeminds

Robert Clay achieving market leadership with Creativity & Curation
  • Invented anti-corrosion for cars
  • Building up expertise over past experience.
  • Develops into huge marketing collection books audio rss twitter facebook linked in paperli information organised into a knowledge base (auto sorted)

People suffering from information overload – no normal people can cope with this.

  • Distil information into a usable form for others to solve real business issues.
  • Charge for the curation of information as a service to others.

Evernote. Capture content in one place and use elsewhere.

I have to say I got a bit of information overload from this session. This man speaks FAST and wasn’t quite sure what message we were supposed to get from it. As a historian I appreciate the ‘curation of knowledge’, uses one of the key skills we learn in history!

Digital Event

Sim Stewart @cofacio #likeminds

Sim Stewart

cofacio – a help engines for organizations

People are facing:

  • Information overload
  • Speed of change
  • Time poor

A new system where can find people looking for same kind of issues.


Once you remove the barriers people like to help each other.

Why not? No reason why can’t just do things for fun

Find others who help each other e.g. local perspective

Offer help & get help. Get thanked = get points. Donate points to charities.

Doing what many are already doing but making it easier/more fun.

Digital Event

Guy Clapperton #likeminds

‘Show me the money’

Why are we on social media if each of our followers isn’t giving us money? Essentially about sharing (Twitter, Facebook, Music etc.)

Also about influencing – may not be changing substance but way people interacting. A lot of people aren’t in for the money.

Concerns re books & newspapers available for nothing. When the Times went behind a pay wall – derided. Facebook & Twitter every time try to make money is derided. We’re training a generation to expect everything for nothing. Where do we make money – a disconnect between what people expect for nothing

Disconnect. Better to have 10% of users paying or 100% non paying. If we’re using free services can we complain if it goes wrong. How do we pay for innovation? Expect the unpaid model to change – debates re now we make this sustainable. Lots of businesses depend on stuff for which they’re not paying.

Next generation going to expect everything for free but going to be left with our bills. Is this like the 1960 – free idealists – are we due a 1970s/80s style reality session.