Logos do not deliver popularity

I just thought this story was priceless... "But even if visa requirements are relaxed and more international students come here with all their lovely money, there is still the problem of the university system itself. It is cumbersome, overly micro-managed, technologically antiquated, drowning in unnecessary paperwork and suffering from the application of marketing mumbo-jumbo. Universities spend infinitely more time and energy worrying about branding issues such as logos than they do about what really delivers…