Fastech Day Manipulating Media
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Tag: Manipulating Media
A presentation to be given at the JISC Teaching & Learning Experts session today:
Manipulating Media #JISCExperts
View more presentations from Bex Lewis.
In Manipulating Media (a first year media studies module at the University of Winchester), we have set the students a challenge to produce a campaign with regards to changing student behaviour (ensuring that campaigns have gone through Student Union/campus processes). Tomorrow they will present a 3 minute YouTube video highlighting what they covered, why it’s relevant, what they did, and any measurables as to its success (within only 3 weeks). I offered my students the opportunity to give me a mini report to post on my blog, as I’m particularly interested in learning/teaching processes and student engagement:
Our campaign strives to encourage students to budget and spend their money wisely whilst at the University of Winchester We will be providing tips and experiences from other students, to ensure that others don’t feel the need to spend recklessly to have a good time.
This campaign is run by students at The University of Winchester, who therefore have an understanding of the troubles on budgeting student loans whilst at university. To do this successfully and change students behaviour, we shall be relying heavily on social media to promote our message. Through the use of Twitter, Tumblr and Facebook we hope to engage our target audience and by making our campaign interactive we hope to draw the attention of students. We shall also be using print media such as posters and leaflets to raise awareness and direct our target audience to our useful tips on our multitude of social networking sites.
We have also created content for a CD ‘leaflet’ to grab the attention of students around Winchester, this CD contains a budget plan, our promotional material and a short video of students giving money saving tips.
The above was written by Alice Plaskett
A talk given earlier today at Winchester’s L&T Day.
PELC11: Digital Futures: Learning in a Connected World
Dr Marcus Leaning and Dr Bex Lewis, University of Winchester
Strand: Higher Education // Web 2.0
“Sit still and listen!”
Traditional learning approaches stress that the teacher is the source of all knowledge, that there is a fixed path to learning.
“Stand up and join in!”
Lifelong learning emphasises that educators are guides to sources of knowledge, which people learn by doing, in groups and from each other.
Manipulating media is a new course taken by all first year media studies students at the University of Winchester. Students taking the course work upon a number of live team briefs that present problems that require the use of academic literacy to be solved. The projects make extensive use of collaborative online learning. Students produce and deliver work using a number of web 2.0 applications and platforms, including reflective blogging. The course has proven very popular with students and there are clear indications of the development of academic literacy in students.
Previously, academic literacy, which comprises the core skills of critical thinking, evaluation of sources, referencing, analytic and critical writing and self directed learning has proven a difficult and often unpopular aspect of introductory years for students in higher education. At PELC10, there was much discussion of the contested notion of the ‘digital native’ , particularly as to the use of social technologies for learning. This paper explores one successful way in which a combination of social media and project based learning have been used to teach academic literacy to media studies undergraduate students at the University of Winchester, overcoming the sense of ‘disconnect’ between the substantive elements of a media studies degree and the ‘drier’ academic style and skills required.