[PROJECT] Working with Manchester City Football Club to understand ‘Chinese Audiences’

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There has recently been a piece in The Conversation looking at the place of Chinese Football Clubs:  Four years ago, President Xi Jinping had just proclaimed his desire for China to become one of the world’s leading football nations. This sparked a transfer frenzy among Chinese Super League clubs, resulting in players from Europe and South America moving there for big transfer fees and large wage packets. But the greed of overseas players allied to the ill-judged…
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[SPEAKER] Marketing the Gospel: Can you? Should you? #PremDac17 with @KelvinGolding @Nick_Myers and @KDADouglas

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This was described as "Interactive panel discussion with four senior Christian marketers: Kelvin Golding, Nick Myers, Katrina Douglas & Bex Lewis." I'm not sure the session was recorded, although there were plenty of interesting points raised that I would love to revisit (e.g. Nick referring to discomfort describing Jesus as a 'product'). The questions that I prepared responses for were: What inspired you to work in marketing, and what doors/opportunities has God opened up to…
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[MEDIA] Competitive Christianity? Why a summer festival’s marketing is raising eyebrows @ChristianToday

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I'm quoted in a recent Christian Today article, looking at the marketing tactics of a Christian festival: The AdWords technique was used by UKIP during the last general election to divert searches for the Conservative Party to its own website. However, Bex Lewis, a lecturer in digital marketing at Manchester Metropolitan University, told Christian Today there were questions around the extent to which it was ethical. 'Within the marketing world, it is seen as a…
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[VIDEO] A-Z of Cultural Predictions for 2016 via @sparksandhoney

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Sparks & Honey is a New York based agency - at morning meetings they discuss global cultural trends and what they could mean for marketers - producing an annual cultural A-Z for marketers to be aware of. With an 83% accuracy rate in their predictions last year - that has to be worth a look! 2016 A-Z Culture Glossary from sparks & honey Check out slide 41, then check out Raising Children in a Digital Age... ahead…
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