[PROJECT] Working with Manchester City Football Club to understand ‘Chinese Audiences’

There has recently been a piece in The Conversation looking at the place of Chinese Football Clubs:  Four years ago, President Xi Jinping had just proclaimed his desire for China to become one of the world’s leading football nations. This sparked a transfer frenzy among Chinese Super League clubs, resulting in players from Europe and South America […]

[VIDEO] A-Z of Cultural Predictions for 2016 via @sparksandhoney

Sparks & Honey is a New York based agency – at morning meetings they discuss global cultural trends and what they could mean for marketers – producing an annual cultural A-Z for marketers to be aware of. With an 83% accuracy rate in their predictions last year – that has to be worth a look! […]