[PROJECT] Working with Manchester City Football Club to understand ‘Chinese Audiences’

There has recently been a piece in The Conversation looking at the place of Chinese Football Clubs:  Four years ago, President Xi Jinping had just proclaimed his desire for China to become one of the world’s leading football nations. This sparked a transfer frenzy among Chinese Super League clubs, resulting in players from Europe and South America […]

[SPEAKER] Marketing the Gospel: Can you? Should you? #PremDac17 with @KelvinGolding @Nick_Myers and @KDADouglas

This was described as “Interactive panel discussion with four senior Christian marketers: Kelvin Golding, Nick Myers, Katrina Douglas & Bex Lewis.” I’m not sure the session was recorded, although there were plenty of interesting points raised that I would love to revisit (e.g. Nick referring to discomfort describing Jesus as a ‘product’). The questions that […]

[MEDIA] Competitive Christianity? Why a summer festival’s marketing is raising eyebrows @ChristianToday

I’m quoted in a recent Christian Today article, looking at the marketing tactics of a Christian festival: The AdWords technique was used by UKIP during the last general election to divert searches for the Conservative Party to its own website. However, Bex Lewis, a lecturer in digital marketing at Manchester Metropolitan University, told Christian Today […]

[VIDEO] A-Z of Cultural Predictions for 2016 via @sparksandhoney

Sparks & Honey is a New York based agency – at morning meetings they discuss global cultural trends and what they could mean for marketers – producing an annual cultural A-Z for marketers to be aware of. With an 83% accuracy rate in their predictions last year – that has to be worth a look! […]

Promoting Raising Children in a Digital Age #DigitalParenting for #CMN14

Promoting Raising Children in a Digital Age for Church & Media Network Conference from Bex Lewis