Men at Work

Abstract: The Ministry of Information (MOI), officially formed at the outbreak of the Second World War, was the central governmental publicity machine. Its role was to tell the citizen ‘clearly and swiftly what he is to do, where he is to do it, how he is to do it and what he should not do’.Considering posters produced by the MOI during the Second World War, this paper will identify masculine identities, both visible and invisible, defined…