#EmptyShelf 2016 #15: The Content Strategy Toolkit: Methods, Guidelines and Templates for Getting Content Right (New Riders, 2015)
Meghan Casey, New Riders, 2015 The foreword for this book is written by Kristina Halvorson, author of Content Strategy for the Web, and the two books work well together. In her introduction Casey gives a useful working definition: Content strategy helps organisations provide the right content, to the right people, at the right times, for the right reasons. This is a much more tool-focused book than the other book, with many tables, and strategies to…