#EmptyShelf 2016 #14: Content Strategy for the Web (New Riders, 2012)

Kristina Halvorson, Melissa Rach. New Riders, 2012 (2nd Edn) Foreword There’s a foreword to this book by Sarah Cancilla, Content Strategist, Facebook. Back in 2009, Facebook was growing, but far from perfect – huge amounts of content meant confused and frustrated users – who were then walking away from the brand. Cancilla, on going for […]