#EmptyShelf 2016 #14: Content Strategy for the Web (New Riders, 2012)

Kristina Halvorson, Melissa Rach. New Riders, 2012 (2nd Edn) Foreword There’s a foreword to this book by Sarah Cancilla, Content Strategist, Facebook. Back in 2009, Facebook was growing, but far from perfect – huge amounts of content meant confused and frustrated users – who were then walking away from the brand. Cancilla, on going for the interview, read the first edition of this book, and was hired on the strength of it. Many saw ‘content…