#EmptyShelf 2016 #42: Viral Loop: The Power of Pass-it-On by @Penenberg (Hodder, 2009)

So, continuing my look at memes/virality/sharing for a new chapter for my PhD thesis-related publication, and I picked up a nice brightly coloured book that's been on my shelf for quite some time - Adam L Penenberg's Viral Loop from 2009 (hardback) 2010 (paperback). It's quite enjoyable reading a book which essentially contains quite a lot of futuristic predictions, which, 7 years later, we can see if some are coming to fruition! There's less here about…

#EmptyShelf 2016 #41: Memes in Digital Culture by Limor Shifman (MIT Press, 2014)

As I continue to move my PhD towards publication at a very glacial pace, my reading is focusing around the notion that Keep Calm and Carry On would not have become such a phenomenon without the 'digital revolution' - so I'm looking at memes, sharing, what makes things viral, etc. First up, Limor Shifman, Memes in Digital Culture. This is a really small and readable book, but packs a really strong punch in the material that it…