[EVENT] What can social media tell us about society? by @NatCen at @TwitterUK #ESRCFestival
Social media data is of great value to researchers. What people say on platforms such as Twitter can tell us a great deal about society's attitudes. It can also allow us to capture reactions to political events in the moment. However, since the Cambridge Analytica scandal – which involved data from millions of Facebook users being mined and used for political ads to sway the 2016 US presidential election – people are more sceptical of…