[BOOK REVIEW] Patrick Dixon, Building a Better Business (2005)

Patrick Dixon was one of the keynote speakers at the Churches Media Council conference in 2007, at which I had a training place. Dixon is a futurologist – predicting forthcoming trends and advising businesses on their strategy/working practices based on this. Quite a move from his original medical background where he specialised in AIDS/cancer … but it won’t surprise you to know that he has an ethical stance on working practice. I’m fascinated by seeing…