Branding and Perception in #highered

I'm interested in branding, but truly believe that a brand has to represent authentically what something is about... can consultants who are not at the centre of a brand really help... Times Higher Education has an article which indicates... not: Paul Temple, reader in higher education management at the Institution of Education, has argued that although branding consultants have said they can change a university's reputation, it can be built up only by years of academic…