Reginald Mount (b.1906; d.1979)

Born Edward Reginald Mount, before the Second World War Mount worked in advertising agencies such as Greenly's and Lintas. On the outbreak of war Mount joined the MOI, designing many posters for campaigns, in particular security, salvage, diphtheria immunisation, and the anti-VD campaign of 1943-44. Mount tended to use neat and precise designs, was noticeable for his skilful use of photo-montage, and sometimes wrote his own copy. He worked with Evans, Eileen during the war,…

H.A. Rotholtz (b.1919, d.2001)

During the Second World War Rotholtz designed posters for the 'Make your money provide the driving power' campaign for the Post Office in 1943, and spent some time serving overseas. On his return to Britain he produced designs for trade-marks, press advertisements, brochures, posters and display units. His surname was sometimes spelt Rothholtz, and he often signed his work aR (The poster 'Be in the fashion, cover your hair', depicting factory chimneys and women in…

Reginald Mayes (b.1901; d.1992)

Born in Yarmouth, Reginald Mayes' career began in the design studio of the Eastern Daily Press in Norwich. He moved to London where he designed water marks for paper manufacturers and studied life drawing at the Regent Street Polytechnic and Lithography under Gardiner, Clive. In the early 1930s he became chief staff artist at the London Midland and Scottish Railway public relations department, designing leaflets and posters. In the Second World War, Mayes produced many…

Edgar Longman

Longman was responsible for much of the artwork in the 1951 Festival of Britain Science Exhibition at South Kensington. He designed the elements in the order of their mass for the Periodic Table as part of the Exhibition within a spiral design (unlike most school chemistry periodic table designs). At the 1951 Festival of Britain, Longman also displayed: Diagram of Aston's original equipment for measuring the mass of isotopes; Table of Elements showing electron shell…

James Gardner (b.1908; d.1995)

James Gardner started his career with wartime campaigns for the MOI, and went on to become 'Britain's most important post-war exhibition and musuem designer'. He was commissioned by the Council of Industrial Design to oversee the design of major events including the Britain Can Make It exhibition of 1946 and the Festival of Britain in 1951. He designed the public decorations for the Coronation of Elizabeth II in 1953, and was influential in presenting ideas…
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