Unsensational News @timeshighered

The primary interface between academia and the media is the university press office. Press relations officers - often former journalists - are tasked with repackaging academic research into bite-sized chunks that can be fed whole to hungry reporters. Their goal is both to disseminate knowledge and to increase the university's profile among the public and, most importantly, funders and potential students. Press officers are adept at attracting the attention of editors with catchy releases, tapping…