Tag: Projects

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Digital

OPPORTUNITY: For agencies/employers/charities #marketing #pr #branding #advertising #digital

2016-07-28 13.17.04Yesterday, I spent most of the day putting together paperwork, and a digital presence for #BigAg16, a second year unit that I am redeveloping ready for September @MMUBS, and I’m looking for input from you guys out there…

The material for agencies, employers, and charities starts:

  • Want to help find future talent within the fields of marketing, PR, digital, or advertising and branding?
  • Want to inspire that talent with some real world projects to get their teeth into?
  • Want some creative input into some of your thinking from young people who don’t have any baggage?

This September around 200 undergraduates will start their second year at MMU. Around 60 of them are fortunate enough to undertake a one-day-a-week internship with agencies. For everyone else, we want to recreate some of that experience in the classroom, drawing upon real-world projects/briefs, with teaching staff acting as creative directors. Students will work in groups around their specialist areas: Integrated Comms/General Marketing, PR & Comms, Digital Marketing and Advertising and Branding.

Our first project (from @beyondchoc) was signed off this morning, which I hope works as an inspirational example to others, so that students can achieve their learning objectives, and develop their employability skills.

I’m also hoping to get some vox-pop videos from people in the industry, to inspire and educate students with regards to their future opportunities.

Due to the circles that I particularly work in, I need to note that ethics policies would mean that students cannot be required to be of/promote a certain faith perspective, etc. although that doesn’t necessarily preclude faith-based charities if the project has e.g. a social justice outcome. If that wording make sense?!

Read more on the blog, or follow on Twitter, or contact me via my work account.

Categories
Digital Event

[WORKSHOP] Social Media for Youth Leaders

Resting on open air

As a youth leader, you may feel the responsibility for helping keep the children that you work with safe online, but also want to know how they – and you – can use it to its full advantage. In this day course, developed from Raising Children in a Digital Age (Lion Hudson, 2014), internet scare stories and distorted statistics are put into context, clear and sensible guidelines are offered. You’ll have the opportunity to discuss your hopes, fears and experiences with others in a similar situation, and study examples of how others have used social media successfully with youth.

Who is the course for?

  • Youth leaders who want to learn about how social media can be used positively in their practice.

What you will learn:

  • Understanding where the headlines come from, how you can dig beneath them, and why we need to engage.
  • An overview of the current digital environment and its tools.
  • Is there really such a thing as a ‘digital native’ – and how do we relate?
  • The importance of communication – at home and within the group
  • Understanding privacy, permanency, identity, values, authenticity, and relationships in a digital age (including cyber-bullying)
  • What an increasingly mobile world means, including dealing with ‘sex talk’
  • Keeping healthy and within the law, including screen-time and gaming
  • Policy guidelines and case studies.

What preparation do I need to do?

There is no official preparation is required for this session, although it may be helpful to put forward any particular questions that you may have early in the workshop or via email to bex[@]digital-fingerprint.co.uk before the event.

WHAT IS THE FORMAT?

  • The day follows a discussion-based format, with a range of exercises to encourage you to think about what you need to do. No computer required.

Find future dates when I’m running this course in London for the Church of England, or contact me about coming to your Diocese or organisation. I can also adapt the material to work within a shorter timeframe. See what others have said about my work.

Categories
Digital Event

[WORKSHOP] Social Media for the Scared

Man peering through tall grass

Do you want to use social media to interact with your community, but have no idea how to do it? This day course will give you the confidence and skills to get started. You’ll have the opportunity to discuss some of the fears you may have about using social media, understand the range of tools available, and study examples of church or charity projects where such tools have been used successfully.

WHO IS THE COURSE FOR?

Anyone who wants to learn about social media.

WHAT YOU WILL LEARN

  • Why you need to be taking part in the digital world, particularly social media.
  • How to conduct yourself online – the ethics and etiquette of social media.
  • Who your audiences are, and how to build relationships with these groups.
  • The opportunities offered by tools such as Twitter, Facebook, blogging, and YouTube.
  • Practical help for taking your first steps online – what you need to do next, and how to do it.
  • Some basic strategies to manage your online engagement.

WHAT IS THE FORMAT?

  • The day follows a discussion-based format, with a range of exercises to encourage you to think about what you need to do No computer required, with take home simple instructions that will have you sending you first Facebook status or Tweet in no time.

Find future dates when I’m running this course in London for the Church of England, or contact me about coming to your Diocese or organisation. I can also adapt the material to work within a shorter timeframe. See what others have said about my work.

Categories
Digital Event

[WORKSHOP]: Improve Your Academic Profile Online

Graduation Cap, Scroll and Books

Do you know that you need to raise you academic profile; know that social media is freely available, but have no idea how to make use of it? This daylong course will give you the confidence and skills to get started.

WHO IS THE COURSE FOR?

Academic staff who want to learn about social media, and how it can improve their engagement online, potentially affecting the impact agenda.

WHAT YOU WILL LEARN

You’ll have the opportunity to discuss topics including:

  • How to get yourself a profile online, whilst managing your time strategically
  • Maximise your chances of being picked up by the press, and identify whether your publications are being picked up using altmetrics.
  • Understand the range of tools available to you, with the opportunity to look particularly at generic tools Facebook, Twitter, Blogging, YouTube and Pinterest, and academic tools such as Academia.edu
  • Think about who you are, and who you are seeking to engage with – how to start developing relationships with useful contacts.
  • Engage with ‘Open Educational Resources’, Copyright, and Creative Commons
  • Contemplate how “technology enhanced learning” has changed the educational landscape.

WHAT IS THE FORMAT?

  • The day follows a discussion-based format, with a range of exercises to encourage you to think about what you need to do. No computer required, with take home simple instructions that will have you sending you first Facebook status or Tweet in no time.

Contact me about coming to your institution. I can also adapt the material to work within a shorter timeframe. See what others have said about my work.

Categories
Digital Event

[WORKSHOP] Social Media Strategies

Plan Goal Strategy Words on Three Red Dice

Are you already using social media, but want to use it in a more strategic way? This day workshop will allow you to develop your social media strategy, thinking about what you want to achieve, and drawing on the latest research to show how this might be done manageably alongside your current workload. This session will include time to discuss your experience with social media with others in a small group context. 

Who is the course for?

  • Anyone with a working knowledge of social media, who wants to develop their use of these tools.

What will I learn in this session?

  • Taking stock of what’s already going on in your organisation, its values and goals, and how social media can enhance and augment this.
  • How to define your target audiences, and creating personas to better communicate with them.
  • How to define your ‘call to action’, and apply this to what you do online.
  • With guidance from the facilitator,  discuss which (mix of) social media tools seem to be most appropriate, with some insights into social media monitoring tools.
  • Specific advice as to the use of Twitter, Facebook (Groups/Pages), and blogging: understanding the strengths and weaknesses of each, and how these will affect when and how you use each of them.
  • How to create a manageable and sustainable social media strategy, allowing time to do your other work.

What preparation do I need to do?

  • There is no official preparation is required for this session, but delegates will need to have a working knowledge of social media (as can be gained through the workshop Social Media for the Scared).

Contact me about coming to your Diocese or organisation. I can also adapt the material to work within a shorter timeframe. See what others have said about my work.