The Story of Santiago Swallow


Really interesting story about Santiago Swallow:

He has more than 85,000 followers on Twitter. Or rather, he did have until Twitter suspended his account this week. But why would Twitter close the account of one of the most brilliant social media minds in the world?

The fact that Santiago Swallow doesn’t exist probably had something to do with it.

In the world of social media, the truth can be a sketchy business. Twitter is coming down with media gurus who claim to have tens of thousands of followers. Many of them do. Some of them, however, are twisting the system, buying up followers in a bid to boost their reach and influence.

Santiago Swallow was created to prove how easy it is to hoodwink users of social media and those who identify its key influencers.

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The X-Factor: Real?

An interesting, if philosophically deep, article:

In 1988, Fredric Jameson wrote – half in mourning, half in warning – of a contemporary “world in which stylistic innovation is no longer possible…all that is left is to imitate dead styles, to speak through the masks and with the voices of the styles in the imaginary museum”. If 1980s postmodernism was a hall of mirrors, recycling and reflecting the past, Wembley Arena on the night of The X Factor final is a fractured mosaic, a spinning mirrorball of snatched images thrown up on the big screen. The irony is as thick as the fog thrown up by the dry ice. Dermot O’Leary urges the crowd to vote for the winner, although the guest appearances are from JLS (runners-up, 2008) in a mash-up with One Direction (runners-up, 2010), hosted by Olly Murs (runner-up in 2009). Every loser wins, it seems, and yet the audience is told repeatedly that fame rests on this final performance.

Read full article.