"Virtual" Recruitment Fair


Well, this is an interesting development – international recruitment online (is this truly virtual, still having issues with that word):

Leonardo lives in Brazil and wants to come to the UK to study for a master’s in literature. He attends a recruitment fair where he can speak to university representatives, pick up prospectuses, chat with current students and watch a presentation by the vice-chancellor.

But this is not a traditional recruitment fair – it is all taking place online. After browsing the various virtual booths and information stands, all it takes is a click on Leonardo’s mouse and he is able to talk to the very lecturer who would teach him if he opts to sign up for a course that has caught his eye. He is impressed, and six months later he is on a plane to Heathrow, about to start his master’s – having yet to meet anyone at his university of choice in person.

Read full article, and note:

Everest agrees. “On their own, online open days are not the answer. But as a part of our marketing activity, they are going to have an important role.”


Social Media Recruitment

Interesting news on the use of social media in HE recruitment:

Social media generally reach a wider range of US-bound international students than recruiting agents, a report produced by US non-profit research agency World Education Services has found.

Among respondents to a survey of nearly 1,600 prospective students from 115 countries, 56 per cent follow social media accounts managed by US institutions before making application choices and 32 per cent use social media to source information. Just 16 per cent use agents.

The survey also found that social media are useful for targeting all kinds of student, whereas affluent but less academic ones are most likely to use third-party agents.

US social media do not penetrate all nations equally, however. Although 88 per cent of Indian social media users log on to US-based platforms such as Facebook and Twitter daily or weekly, only 22 per cent of Chinese users do the same, opting instead for local alternatives.

Read full story.