Search Metrics

SEO Moz: The SEO Pyramid

SEOmoz Whiteboard Friday – The SEO Fundamentals Pyramid from Scott Willoughby on Vimeo.

Google Analytics
Learn more about where your visitors come from and how they interact with your site. You’ll get the information you need to write better ads, strengthen your marketing initiatives, and create higher-converting websites. Learn more about the benefits. Google Analytics is free to everyone, whether you are an advertiser, publisher, or site owner.

A ‘keyword’ campaign needs to be selected very carefully, and form the basis of content, meta-tags and search-marketing campaigns.

Link Popularity
Search engines rank websites according to other sites which link to them, and not all sites are created equal! A number of factors come into play in this, of which the main is still quality, relevant content.

Google Alerts
Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your choice of query or topic.

There is also be some helpful information in the blogs I follow.