Sleep Talkin Man

Curious as to how SleepTalkinMan suddenly took over Twitter yesterday - apparently his wife has been keeping a blog of his weird nightly sleep-ramblings since April 2009, so why now. Partly, I guess to do with the press coverage (we keep talking about the death of the newspapers, but online newspapers...), including Daily Mail and the Sun. If something's funny it either goes viral and/or generates debate!