#EmptyShelf 2016 #12: Valuable Content Marketing: How to Make Quality Content Your Key to Success Sonja Jefferson, Sharon Tanton (Kogan Page, 2013)
This book has not said anything that I’ve found particularly new, but says it all very well. I nodded a lot at the practical guidelines given, which both encourages and challenges readers to think about what they should be doing with regards to content marketing. Don’t every try and sell me on anything. Give me ALL the information and I’ll make my own decision. Kanye West (Tweet) The authors seek to challenge what Doug Kessler…