[REPORT] The Communications Market 2015 (Ofcom)

A useful 400+ page report from Ofcom, lots of insights into digital access, and use – I thought I’d highlight some of the key findings related to social media here (as laid out in the document):

  • More than seven in ten adult internet users (72%) have a social media profile, and social media use is correlated to age. A majority of internet users aged 16-24 (93%), 25-34 (90%), 35-44 (80%) and 45-54 (68%) have a social media profile, such as a Facebook or Twitter account. This compares to half of 55-64s (49%) and three in ten aged 65+ (28%).
  • In addition to having the highest reach, Facebook has the highest frequency of use. A fifth of Facebook users (19%) claim to go on the site more than ten times a day. Over 10% of Snapchat, Twitter and WhatsApp users also claim to use these sites more than ten times a day.
  • Young adults aged 16-24 have a more extensive breadth of use of social media and are adopting newer sites and services such as Twitter (40%), WhatsApp (37%), YouTube (32%), Instagram (35%), Snapchat (26%), Tumblr (8%) and Vine (4%). However, the majority (97%) of all adults aged 16+ with a social media profile say 8 they use Facebook, and close to half (48%) of those with a profile say they have one only on Facebook.
  • There is significant take-up of social networking sites and apps among 12-15 year olds. A significant proportion of teens aged 12-15 have ‘ever used’ YouTube (81%), Facebook (72%), Instagram (55%), Snapchat (53%) and WhatsApp (48%). When asked which they used the most, Facebook (30%), YouTube (27%), Instagram (17%) and Snapchat (13%) were the most commonly cited.
  • Snapchat was cited by 19% of website users aged 12-15 as ‘their most recent addition’. Instagram (12%) and Facebook (11%) were cited as recent additions for just over one in ten (12%).
  • A quarter of adults with a Twitter account use it to air complaints or frustrations. Aside from ‘re-tweeting’, ‘news’ is the topic that people are most likely to ‘tweet’ about, with a third (33%) doing this. This is followed by complaints or frustrations, with almost a quarter (24%) tweeting in this way. Tweeting information on celebrities is most likely to be by 12-15 year old account holders, with 30% doing so, almost four times as many as among all adult account holders (8%).
  • Twitter users are equally as likely to follow celebrities as they are to follow friends. When asked about the type of Twitter feed that they followed, the most popular type was ‘news’, at 50% of account holders. A similar proportion of people followed ‘friends’ (45%) as followed ‘celebrities’ (44%).
  • Almost a fifth of adults say they are ‘hooked’ on social media. Overall, one in five online adults (22%) indicated a rating of between 7 and 10 on a 10-point scale (where 1 equated to ‘I’m not at all hooked on social media’ up to 10 ‘I’m completely hooked on social media’). Dependency on social media is correlated to age, with two in five (41%) 16-24 year olds giving a 7-10 ‘hooked on’ rating, falling to 6% among over-55s.
  • One in five adults (19%) have posted things online they wish they hadn’t. In contrast, almost three-quarters of adults (72%) agreed that they ‘can’t understand why people share personal information with people they don’t know well or at all’, increasing to 82% of those aged 55 and over. Similarly, almost six in ten online adults (57%) disagree about being ‘happy to share information online that a wide audience can see’. Digital music and photo collections


Download the full report (PDF)


[RESEARCH REPORT] Connected Kids by @Childwise

9555463I used some the Childwise data quite extensively in my research for Raising Children in a Digital Age, so keen to read this report once I get a chance:

Our latest Special Report – Connected Kids, highlights the progressions of the last 20 years, using past data to make predictions of how children will interact with technology in the future.

See this news story from March when it was first released, which includes:

…. the report found that traditional social networks like Facebook will continue to decline in popularity, while photo and video-sharing sites like YouTube, Instagram and SnapChat gain traction with young people.

Other findings include that

  • Traditional TV watching has been exchanged for on-demand online watching.
  • The increasing growth of portable devices, and that they are becoming ‘hubs’ for interacting with all other devices.
  • A sense that the ‘internet of things‘ is upon us!

Thanks again Mary Hawes!


[INFOGRAPHIC] 6 Mind-Blowing Statistics

Social Media Facts


Social Media in the UK 2010

As many of the comments on YouTube indicate, the sources for this info haven’t been given, but the video is well made! Enjoy some more stats…

History Reviewer

Howlett, P. Fighting with Figures London: HMSO, 1995

If you want to know any statistics about the Second World War, then this is the place to look! The Central Statistical Office arose out of the Ministry of Information, which was formed at the outbreak of the Second World War (after a lot of pre-war planning)and this book is a result of all the information held!

Areas covered include population, health, crime, housing, employment, agricultural and other production statistics, along with financial figures. But the book is not ALL ‘dry’ statistics. Before diving into the figures, each chapter begins with a few pages explaining the relevance of the statistics, and therefore why it was of interest to the State to collect such information.

Useful for those who need to back up their information with some quantitative information!

“Fighting with Figures first published as Statistical Digest of the War (1951) is an informative and historical book which gives a unique insight into how Britain and its economy cope during the Second World War. In addition to recording activity on the Home Front Front in major areas of crime, production, health and welfare, the book also gives figures on how agriculture responded to the demands to produce more food and the the aircraft industry produced the planes that played so vital a part in the victory. The book also measures the volumes of trade brought to war-torn Britain from overseas.” Statbase